Education is the first line of defence against gambling harm.
Prevention & awareness
The problem we’re solving
A generation grew up with a betting app in their pocket.
In a single decade, mobile sports betting has become one of the largest consumer industries in Kenya. Smartphone penetration, M-PESA integration, and aggressive marketing have turned what used to be a niche pastime into a daily habit for millions of young people — particularly men aged 17 to 35.
Advertising frames betting as a path to financial success, with celebrities, footballers, and influencers reinforcing the message that a single bet could change a life. The reality — that the odds are engineered to favour the operator — is rarely explained, and basic financial literacy around gambling is almost entirely absent from Kenyan school curricula.
Sports betting awareness Kenya needs is preventative, not punitive. The earlier people understand how betting actually works, the warning signs of problem gambling, and where to turn for help, the less harm we’ll see in clinics, families, and workplaces five years from now.
By the numbers
Why this matters.
#1
50%+
Of Kenyan youth aged 17–35 have placed at least one bet.
< 21
−40%
Our programmes reach across the community.
Young people & students
Families & caregivers
Employers & workplaces
Healthcare & social workers
What participants learn.
How gambling odds really work
The psychology of the near-miss
Warning signs of problem gambling
How to talk to a loved one
Where to get help in Kenya
Setting healthy boundaries
Three formats. Built to fit your context.
Programme 01
School & university workshops
Interactive 90-minute in-person sessions delivered at secondary schools and universities across Nairobi and beyond. Designed to be engaging for young people — using real examples of betting apps, odds calculators, and structured peer discussion. Available in English and Swahili.
Programme 02
Community & family sessions
Half-day workshops held in community centres, churches, and mosques — open to all. We cover the warning signs of gambling addiction, how to support a loved one, and how to access treatment. Delivered in local languages.
Programme 03
Workplace & professional training
Tailored half-day or full-day training sessions for HR managers, team leaders, and frontline staff. Includes a toolkit for identifying gambling-related employee distress and a step-by-step referral guide to GamHelp Kenya’s treatment services.
Request a programme